JoltinJoe wrote:Saw a friend yesterday who works in corporate giving for his company, so I asked him about the Komen-PP fracas. He had an interesting outlook. He said, long-term, the big loser in this turf war would be PP. He explained that he doubted that any corporation or not-for-profit not presently donating to PP is going to start now, out of fear that perhaps that once they start giving to PP, they will not be able to get out of the relationship in the future without a public spectacle damaging to their brand.
He joked that PP reacted like a jealous, possessive, stalking ex-spouse. So, knowing that, who would enter into a relationship with PP when there is apparently no easy way of getting out?
He also speculated that groups currently funding PP will gradually cut back too, out of fear of having their brand tainted by an association with PP. In this respect, in light of recent events, he said that Komen's biggest mistake was by funding PP in the first place. Knowing that, not many organizations will repeat that mistake.
We'll see.
Funny, your friend, who is undoubtably a world-renowned expert on corporate giving, missed the part about the fact that is was the Komen chapters who raised holy hell regarding the decision, not so much PP. This aside, your friend really said that current PP funders are not
already aware of the PR liability or benefits of involvement with PP: essentially that they gave, willy nilly to a charity?
Your friend really thinks this issue is the first for PP.

They've been down this road before, many times, and almost all were far more grave than what happened last week.
Since the Komen debacle, PP has recieved millions in new revenue and more important, new supporters. Komen will be reeling from the effects of their cowardess for years. Practically everyone I've talked to is pulling their support, not doing the run this year and many are forwarding support to PP.
Sounds like you need a new friend, Joe: real or imaginary.

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