Is he really the most powerful conservative pundit in America?
If so, is that a good thing?
http://www.theatlantic.com/features/arc ... ge/383503/" onclick="window.open(this.href);return false;RedState’s mission statement, posted on the site, explicitly one-ups the famous motto of William F. Buckley Jr.’s National Review. “RedState does not stand athwart history yelling stop,” it says. “We yell ‘ready,’ ‘aim,’ and ‘fire,’ too.”
RedState draws about a quarter of a million unique visitors a month, according to comScore—a fraction of the audience of conservative sites like Newsmax and The Daily Caller. Erickson himself is not nearly as visible a pundit as, say, Ann Coulter or Karl Rove. But he may be more influential: His pronouncements can decide whether a policy lives or dies. His anointment can lift a candidate out of obscurity. Members of Congress have him on speed dial.
Reince Priebus, the chairman of the Republican National Committee, told me he consults Erickson regularly, and the conservative faction of the House GOP looks to RedState for guidance. “A lot of times those articles actually steer the direction of members of Congress as we’re making decisions in Washington, D.C.,” Jim Bridenstine, a first-term congressman from Oklahoma, told me, citing gun background checks and immigration reform as two recent areas where many Republicans were leaning toward compromise until RedState urged them to resist.
Erickson’s influence stems from the fact that he’s not just a pundit—he’s an activist who gets involved in contentious primary battles, bestowing endorsements that draw attention and cash to little-known candidates. In 2009, he came out for Marco Rubio in Florida’s Senate race when the former state legislator was polling nearly 50 points behind and the whole GOP apparatus was backing Charlie Crist, the former governor who has since switched parties. More endorsements for Rubio followed, including from the deep-pocketed Senate Conservatives Fund and the Club for Growth, and Crist dropped out of the primary to run as an independent. Rubio ended up winning the general election by 19 points.
Other conservative challengers who benefited from Erickson’s endorsements in the 2010 cycle include Mike Lee, who took down Bob Bennett, a three-term Republican senator from Utah, and Rand Paul, who ran in the Kentucky Senate primary against Mitch McConnell’s preferred candidate, Trey Grayson.
A South Carolina state lawmaker named Nikki Haley was considered a long shot for the 2010 gubernatorial nomination when she caught Erickson’s fancy with her conservative zeal. For 10 days straight, RedState featured her on its front page, urging readers to donate. Haley gained momentum, and a late endorsement from Sarah Palin helped catapult her to the top of the field. “RedState was there in the very beginning,” Haley, who considers Erickson a “dear friend,” told me. “I was ‘Nikki who?’ ” Haley was just reelected to a second term as South Carolina’s governor, and has been on the longer lists of potential 2016 vice-presidential nominees.
Ted Cruz came from 3 percent in the polls and a three-to-one cash disadvantage to win his 2012 Senate primary in Texas, thanks in part to Erickson’s boosting. Cruz has attended every one of RedState’s annual “Gatherings” since they began in 2009. Cruz and Erickson have become friends, and Erickson has said Cruz is as great as “all the Beatles in one person” and called him “the leader of the conservative movement.” (Cruz returns the favor. “RedState gives people a voice,” he told me.)











