The country is close to evenly divided with some people on each side who are going to vote Republican no matter what or Democrat no matter what. But there are people who flip back and forth for various reasons.You have to be the most out-of-touch person in these United States, John. Let uncle houndawg explain the facts of life for you: Candidates don't matter much anymore. The country is divided in half, one half is about hope and the other half is about fear and we each know which half we stand with.
If image doesn't matter, why do you think little things that happen in debates are thought to matter so much? A lot of people, for instance, think that Richard Nixon won his debate with John Kennedy in terms of substance but lost in terms of public perception because he didn't wear makeup. And I guarantee you you're not going to see a candidate show up for a televised debate in today's world without makeup and whatever else is needed to cast as good an image as they can on television.
There's one reference to the Nixon/Kennedy debate at http://www.wafb.com/story/19723992/ther ... te-moments" onclick="window.open(this.href);return false;:
Image matters. And I think you really know that it does.In the first televised presidential debate, Nixon refused makeup and was seen as nervous and tense compared to Kennedy, who did use makeup. However, many who listened on the radio 50 years ago believed Nixon won the debate, ushering in the requirement that candidates be telegenic.
It doesn't take much to change the outcome. Image changes things one way or another by a few percentage points. When one side has a highly charismatic candidate who knows how to play the camera that side wins.
And it's not about one side being about "hope" and the other being about "fear." Please. Both sides are largely about trying to make people fear and/or dislike the other side during campaigns. Both sides spend a lot of time trying to convince the people that bad things are going to happen if the other side wins. Also try to cultivate a negative impression of the opposing candidate. It's obvious. Can't miss it.









