Al Qaeda in the Arabian Peninsula is rebranding itself to try to lose the negative "baggage" associated with the larger terror organization's identity, according to a senior Arab diplomat who says the Yemeni-based group is trying to attract more foreign fighters to its cause.
AQAP is increasingly going by the name "Ansar al Sharia," which means Army of Islamic Law, the diplomat told Fox News.
"After (Usama) bin Laden's death and the Arab Spring, the name (al Qaeda) seems to have negative connotations and baggage," said the diplomat, who would discuss the changes only on condition of anonymity
Yeah, I'm sure with the proper marketing support Al Qaeda can have the same success as the New Coke.




