BTW if this was already posted sorry.
11 Minutes of Action
By DAVID BIDERMAN
Football fans everywhere are preparing to settle in for the NFL's biggest and most electric weekend of the season—a four-game playoff marathon that will swallow up at least 12 hours of broadcast time over two days.
But here's something even dedicated students of the game may not fully appreciate: There's very little actual football in a football game.
According to a Wall Street Journal study of four recent broadcasts, and similar estimates by researchers, the average amount of time the ball is in play on the field during an NFL game is about 11 minutes.
In other words, if you tally up everything that happens between the time the ball is snapped and the play is whistled dead by the officials, there's barely enough time to prepare a hard-boiled egg. In fact, the average telecast devotes 56% more time to showing replays.
So what do the networks do with the other 174 minutes in a typical broadcast? Not surprisingly, commercials take up about an hour. As many as 75 minutes, or about 60% of the total air time, excluding commercials, is spent on shots of players huddling, standing at the line of scrimmage or just generally milling about between snaps. In the four broadcasts The Journal studied, injured players got six more seconds of camera time than celebrating players. While the network announcers showed up on screen for just 30 seconds, shots of the head coaches and referees took up about 7% of the average show.
If you think the networks are a little too fond of cheerleaders, you may be mistaken: In these broadcasts, only two networks showed cheerleaders at all. And when they did, they were only on camera for an average of three seconds. "We make it a point to get Dallas cheerleaders on, but otherwise, it's not really important," says Fred Gaudelli, NBC's Sunday Night Football producer. "If we're doing the Jets, I couldn't care less."
Football—at least the American version—is the rare sport where it's common for the clock to run for long periods of time while nothing is happening. After a routine play is whistled dead, the clock will continue to run, even as the players are peeling themselves off the turf and limping back to their huddles. The team on offense has a maximum of 40 seconds after one play ends to snap the ball again. A regulation NFL game consists of four quarters of 15 minutes each, but because the typical play only lasts about four seconds, the ratio of inaction to action is approximately 10 to 1. (At the end of a game, if one team has a lead and wants to prevent the other team from scoring again, standing around and letting the clock run down becomes a bona fide strategy)
