Here is a summarization of part of the article and I pasted part of it:clenz wrote:Can someone explain why this is a violation?
Did he pose in his uniform? Is college athletes making money, in any form, against NCAA rules?
Article starts out with mentioning how the timing of JMU's by week couldn't have been better. In addition to healing up 5 OL and DL lineman who came out of the VT game injured (4 of those 5 should play Sat), Mickey said starting receiver Kerby Long and backuop safety Markus Hunter were ineligible last Sat if there had been a game after JMU self reported a secondary NCAA violation.
"........Long and Hunter posed for a picture last Tuesday that was used in an advertisement for apartments for rent at Copper Beech, where Long said he is a resident.
The ad - which read: "When we're not beating Virginia Tech, we're hanging at the Beech" - ran in Madison's student newspaper, the Breeze, on Thursday.
"It's an NCAA bylaw that prohibits the use of a student-athlete's likeness or image being used by a commercial entity," JMU athletic director Jeff Bourne said Tuesday.
Madison reported the violation Thursday and both players were immediately ruled ineligible for competition until the NCAA could review their case, JMU compliance director Jennifer Phillips said.
The NCAA reinstated Long and Hunter on Tuesday, Matthews said.
Because neither player received money for appearing in the ad and because JMU promptly reported their mistake, Phillips said, the NCAA issued a quick ruling on Long and Hunter, who were allowed to practice last week but would not have been able to play in a game until being cleared.
Long said he didn't think it would cause an issue when the picture was taken. He said someone from the apartment complex called him to ask if he'd pose for the photograph on Tuesday.
"I didn't think there was anything wrong with it because I wasn't getting any money," Long said. "So I said I'd do it."
....."
"......."The day the paper came out, I saw the paper and I said to Brian Barlow, I was like, ‘Yo, this can't be legal,'" Long said. "Right when I got out of class I received a call from Coach Matthews."
Long said most of his teammates didn't know he had been ruled ineligible or anything about the ad controversy until Matthews announced Tuesday that Long was eligible to play in this Saturday's game against Liberty.
Phillips said this is the second case of inappropriate use of an athlete's image she has seen at JMU during her tenure, but added, "Secondary violations are very common. Obviously, it's much better to admit your mistake."
Phillips said the NCAA bylaw the players violated was among the rules her staff goes over with every JMU athlete in preseason meetings, using a power point presentation.
"Some kids don't listen real good," Matthews said with a laugh........."
Article went on to say that JMU didn't reveal the incident publicly until Tuesday's announcement that the players had been reinstated.