Yep, completely serious. It was Teen Jeopardy and the category was all about Montana. I don't remember any of the other questions word for word, but there was stuff about national parks and I think the largest city by population.
Wow, I like jeopardy a lot, but I don't know how many teenagers would know the name of the Big Sky. A little esoteric if you ask me, but isn't that the point of jeopardy?
In 1963, the name of this conference was adopted by 6 presidents of the charter members as the name of the new conference. The name originated in a novel written by the late A.B. (Bud) Guthrie of Great Falls, Mont., in 1947.� Jack Hollowell, a former Montana advertising director, promoted the theme for the Treasure State, and Harry Missildine of the Spokane Spokesman-Review called for the newly formed league to be named the _____ Conference in his column dated Feb. 20, 1963.